Forty-eight years of business experience have taken Peter Simpson all over the globe. He has lived and worked in the United States, United Kingdom, and Belgium. He has operated in most of the world?s major markets, including Japan, China, and all of Europe. His experiences have included the general manager of major global businesses, CFO of several companies, strategic planning executive for businesses up to $2.5 billion of revenue, as well as acquisitions and divestments, all within the precursor units of AstraZeneca. He is a member of the Chartered Institute of Management Accountants.
His client experience includes AstraZeneca, Johnson & Johnson, GlaxoSmithKline, Bristol-Myers Squibb, Boston Scientific, Medtronic, Pfizer, Merck, Blue Cross Blue Shield, Roswell Park Cancer Institute, Conagra, Nestl?, and many more leading companies. Mr. Simpson?s skills include strategic planning processes, branding issues, market segmentation, health care marketing, and innovative market research. In over 2 decades of consulting with the health care industry he has conducted numerous research projects of all types and is an experienced interviewer and facilitator. He has been researching and developing psychology-based methodologies for medical market research for 20 years and has developed a number of novel techniques and processes. He is also a frequent speaker on US health care policy, markets, and development.