Richard F. Schirber, MBA, serves as vice president of marketing and strategic planning for Fairview Pharmacy Services, LLC (FPS), a business unit of Fairview Health Services, a large health system based in Minneapolis, Minnesota. An FPS director since 2001, Mr. Schirber created the marketing, strategic planning, and consulting services functions within FPS. He also now supports other clinical services, including lab, rehabilitation, imaging, and Durable Medical Equipment (DME). Mr. Schirber has been both behind the scenes and headlining all marketing endeavors of these FPS businesses. He brings his strong background in strategic planning, process improvement, brand development, market research, customer experience, and sales management to projects of every scale. Previous employers include U.S. Bank, Gelco, and Lawson Software.